Video
Navigating the Intersection of Out-of-Home Media Strategies in an Ever-Changing Digital World
This session from ATS Singapore 2024, looks at some of the main issues around OOH advertising in a digital world. What are the main challenges, innovations and opportunities facing advertisers wanting to make the most of the medium, and what are [...]
Believing the Hype: Assessing the Reality of AI Claims
Live from ATS Singapore 2024, our stellar panel examines the claims surrounding AI. Tune in as our guests explore the current state of AI, the ethical considerations, user perspectives, regulatory aspects, and the future possibilities of this nascent yet rapidly [...]
Adform's Jochen Schlosser on the Future of Targeting
In our latest TraderTalk, Jochen Schlosser, CTO at Adform, joins Ciaran O'Kane at our famous whiteboard. The pair discuss the future of identity and targeting, and Jochen gives his take on targeting possibilities in a cookieless world. Tune in as Jochen [...]
Is Telco Data the Hidden Giant of Advertising?
What's the true power of telco data? We were joined by Skyrise to delve into telco's opportunities, challenges and unique position in the market ExchangeWire COO Lindsay Rowntree was joined by Alex Petrie, co-founder and Peter Hanlon, CTO at Skyrise, for [...]
MiQ’s Senior Product Manager on Using TV Intelligence to Address the Challenges of Fragmentation
In this Trader Talk TV, Ciarán O’Kane is joined by Michael Lampard Chisvo, Senior Product Manager, Advanced TV at MiQ. They discuss the connected TV (CTV) landscape, exploring the challenges of fragmentation and the execution of CTV strategies. Michael expands on: [...]
Kevel’s James Avery on Innovation and Customisation in Retail Media
James Avery, Founder and CEO of Kevel, joins ExchangeWire CSO Ciarán O’Kane to discuss innovation and customisation in the retail media space. Focusing on the retail media landscape, James expands on: How Kevel works with their clients and builds their platform around [...]
OptiDigital's Magali Quentel-Reme on Dynamic Price Flooring
CEO and co-founder of OptiDigital, Magali Quentel-Reme, joins ExchangeWire CSO Ciarán O'Kane in front of the whiteboard to discuss dynamic price flooring. Tune in as Magali discusses OptiDigital's dynamic price floor solution, and how publishers can make the most of [...]
EssenceMediaCom's Josh Gallagher on Ensuring Effective Measurement
In this video interview, ExchangeWire’s CEO Rachel Smith is joined by Josh Gallagher, COO APAC at EssenceMediacom to discuss measurement in advertising. Tune in as Rachel and Josh look at the state of play in measurement, delving into current measurement frameworks [...]
Navigating the Divide: Privacy Sandbox Fit-Gap Analysis and Industry Solutions APAC
We teamed with IAB Tech Lab to host a game-changing webcast, delving into the evolving landscape of privacy-centric technologies in the advertising industry in the APAC region. Featuring Lindsay Rowntree, COO, ExchangeWire, Shailley Singh, EVP Product and COO, IAB Tech LabHillary [...]
Navigating the Divide: Privacy Sandbox Fit-Gap Analysis and Industry Solutions
We teamed with IAB Tech Lab to host a game-changing webcast, delving into the evolving landscape of privacy-centric technologies in the advertising industry. Featuring Ciaran O'Kane, Founder and CSO, ExchangeWire, Hillary Slattery, Director Programmatic, Product, IAB Tech Lab, Shailley Singh, EVP [...]
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