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Adform's Jochen Schlosser on the Future of Targeting

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by John Still on 25th Jun 2024 in TRADERTALK

In our latest TraderTalk, Jochen Schlosser, CTO at Adform, joins Ciaran O'Kane at our famous whiteboard. The pair discuss the future of identity and targeting, and Jochen gives his take on targeting possibilities in a cookieless world.

Tune in as Jochen sketches out:

  • The state of play as we head towards a cookieless world

  • The future of identity and addressability

  • Effective targeting in an 'unaddressable' landscape