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Digiseg's Søren H. Dinesen on the Issues Currently Facing Publishers

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by Grace Dillon on 10th Oct 2023 in TRADERTALK

Søren H. Dinesen, CEO and co-founder of Digiseg, joins John Still for this episode of TraderTalk TV. At the whiteboard, Dinesen talks through the issues that are currently facing publishers.

In this session, Dinesen outlines:

  • The challenges that the pivot away from third-party cookies has created for publishers

  • Some of the solutions that publishers have been trialling (differentiating between tracked and untracked impressions)

  • The effectiveness and potential ROI of some leading solutions

Digiseg

Digiseg maps digital advertising to household characteristics. Our cookie and tracking free technology can be used across all devices, media types and operating systems to target advertising and measure audiences for both campaigns and websites....
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