Posts – ExchangeWire.com https://www.exchangewire.com ExchangeWire provides global data and insight on media, marketing and commerce Thu, 01 Aug 2024 17:01:02 +0000 en-GB hourly 1 https://wordpress.org/?v=6.5.5 The Stack: Latest Ad Tech Deals and Acquisitions https://www.exchangewire.com/blog/2024/08/02/the-stack-latest-ad-tech-deals-and-acquisitions/ Fri, 02 Aug 2024 07:00:00 +0000 https://www.exchangewire.com/?p=1762196 This week on The Stack: Latest Ad Tech Deals and Acquisitions; Today’s MadTech Daily 

Deals and acquisitions made a big splash in our digest news this week, starting with the National Basketball Association (NBA) in the US. Establishing its media rights [...]

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]]> “Adherence to consumer privacy demands is non-negotiable.”: Jamie Toward of Teads on Privacy, Targeting, and Cookies https://www.exchangewire.com/blog/2024/08/01/adherence-to-consumer-privacy-demands-is-non-negotiable-teads-cookies/ Thu, 01 Aug 2024 08:00:00 +0000 https://www.exchangewire.com/?p=1762119 Jamie Toward, head of data UK & Netherlands at Teads, joins us to discuss the cookie continuation, the current data landscape, and why cookieless should be full-steam ahead regardless.

Given the evolving data landscape, how can advertisers adapt strategies to maintain [...]

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]]> NBCUniversal Achieves Record Olympic Ad Spend; Microsoft Beats Revenue Forecast; Spain Hands Booking.com €413M Antitrust Fine   https://www.exchangewire.com/blog/2024/08/01/nbcuniversal-achieves-record-olympic-ad-spend-microsoft-beats-revenue-forecast-spain-hands-booking-com-e413m-antitrust-fine/ Thu, 01 Aug 2024 07:00:00 +0000 https://www.exchangewire.com/?p=1762169 On today’s news digest: NBCUniversal Achieves Record Olympic Ad Spend; Microsoft Beats Revenue Forecast; Spain Hands Booking.com €413M Antitrust Fine  

Comcast-backed NBCUniversal, which has had US rights to the Olympics for over thirty years, is set to surpass its hefty ad [...]

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]]> Redefining Marketing Measurement with Incrementality https://www.exchangewire.com/blog/2024/08/01/redefining-marketing-measurement-with-incrementality/ Thu, 01 Aug 2024 01:00:00 +0000 https://www.exchangewire.com/?p=1762135 In this op-ed, Tingyan Han of Skeleton Key lays out the power of incrementality, and why last-click marketers need to evolve their approaches to thrive.

North star KPIs deserve north star measurement

DAU, revenue, margins - These are the goals around which [...]

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]]> The Wires 2024: From Groundbreaking Strategies to Cutting-Edge Ad Tech https://www.exchangewire.com/blog/2024/07/31/the-wires-2024-from-groundbreaking-strategies-to-cutting-edge-ad-tech/ Wed, 31 Jul 2024 13:44:25 +0000 https://www.exchangewire.com/?p=1762142 The deadline for the The Wires Awards is fast approaching. Check out what our judges are looking for as you finalise your entry.

The Wires Global recognises the best use of digital media, marketing, and commerce. Placing a particular focus on [...]

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]]> AI Names Powerade Ad Featuring Simone Biles Discussing Mental Health Struggles as Paris Olympic Ad Winner https://www.exchangewire.com/blog/2024/07/31/ai-names-powerade-ad-featuring-simone-biles-discussing-mental-health-struggles-as-paris-olympic-ad-winner/ Wed, 31 Jul 2024 10:30:16 +0000 https://www.exchangewire.com/?p=1762131 A Powerade campaign featuring gymnast Simone Biles that reflects on the mental and physical strains of being an Olympic athlete is the most emotionally engaging ad from the Paris Games, according to a new AI ranking by DAIVID.

The new chart, [...]

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]]> Yahoo’s new Data Maturity Pulse ‘Pop Quiz’ Aims to Sharpen Marketers’ Data Insights https://www.exchangewire.com/blog/2024/07/31/yahoos-new-data-maturity-pulse-pop-quiz-aims-to-sharpen-marketers-data-insights/ Wed, 31 Jul 2024 08:27:38 +0000 https://www.exchangewire.com/?p=1762125 Yahoo DSP has launched the Data Maturity Pulse 'Pop Quiz' in Australia and Southeast Asia, a quick and fun way to give brands a snapshot of where they are on their data transformation journey.

The free and publicly available tool is [...]

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]]> Amazon Prime Undercuts Netflix’s Ad Prices; Hyve Acquires POSSIBLE; Connatix and JW Player Discuss Merger https://www.exchangewire.com/blog/2024/07/31/amazon-prime-undercuts-netflixs-ad-prices-hyve-acquires-possible-connatix-and-jw-player-discuss-merger/ Wed, 31 Jul 2024 07:00:00 +0000 https://www.exchangewire.com/?p=1762089 On today’s news digest: Amazon Prime Undercuts Netflix’s Ad Prices; Hyve Acquires POSSIBLE; Connatix and JW Player Discuss Merger 

In the next sequel of the streaming wars, Amazon Prime has undercut Netflix’s ad prices. This follows Disney cutting its CPMs by [...]

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]]> impact.com Unveils Fully Customisable Customer Referral Solution https://www.exchangewire.com/blog/2024/07/30/impact-com-unveils-fully-customisable-customer-referral-solution/ Tue, 30 Jul 2024 15:06:11 +0000 https://www.exchangewire.com/?p=1762083 impact.com, the world’s leading partnership management platform, today (July 30th, 2024) announced the launch of impact.com/advocate, a customisable customer referral marketing solution that empowers brands to engage their customers effectively with tailored offers. With custom and highly engaging referral programmes that [...]

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]]> Equativ & Illuma Partner to Increase Performance, Accuracy & Scale for Advertisers https://www.exchangewire.com/blog/2024/07/30/equativ-illuma-partner-to-increase-performance-accuracy-scale-for-advertisers/ Tue, 30 Jul 2024 13:27:23 +0000 https://www.exchangewire.com/?p=1762073 Equativ, the global independent ad platform, announced an integration with Illuma, the leading contextual-AI firm, that will bring advanced AI-powered audience expansion and content categorisation across Equativ’s curation platform, Equativ Buyer Connect (EBC).Through the partnership with Illuma, Equativ’s media buyers [...]

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