Reports

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  Aligning Data & Creativity in Mobile Ad Campaigns; in Association with Verve

  Today, nearly three quarters (72%) of UK mobile ad buyers are maximising the value of mobile data when planning ad campaigns. First party data is deemed the most valuable, cited as the favoured data source by 58% of respondents. Just over [...]

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  Is Mobile Measuring Up? The Importance of Third Party Verification; in Association with GroundTruth

  As advertisers continue to shift budgets from desktop to mobile, this report examines whether mobile media buyers are using third party validation for viewability, brand safety and fraud, and the importance they place on this verification. We see that third party [...]

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  SDKs are Disrupting the Mobile Location Data Market & Becoming the Data Source of Preference; in Association with Verve

  Many businesses in the past few years have transitioned to think mobile first, quickly realising the dramatic shift in consumers' digital media consumption. As business strategies realign, the drive for mobile location data for campaign targeting and the creation of [...]

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  Let the Data Speak: Comparing the Use of Data Across Europe; in Association with Xaxis

  Information can travel across borders instantly, without friction, and without stopping at customs, subject to data privacy legislation of course. You’d expect for the development of any European market in data-driven advertising, with common standards and practices across the continent, [...]

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  Adoption Vs Execution: How Media Agencies Across the Globe are Making the Most of their DMPs' Capabilities; in Association with Lotame

  In the world of digital advertising and programmatic marketing, data has grown exponentially in both volume and importance. The use of large data sets in predicting consumer behavior and understanding audiences is more widespread now than ever before. We have [...]

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  Digital Re-imagined: Context & Predictability; in Association with xAd

  Tapping into contextual data (such as location, weather and time of day), which is collected through mobile devices, is a reliable way for today’s marketers to take control and begin to track audience habits. This data can then be used [...]

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  The Evolving Perception of Online Marketplace Quality in Programmatic Advertising; in Association with OpenX

  Building on last year's report, our research highlights changes in media buyers and publishers' perception of online marketplace quality, and the implications of this shift. Confidence that programmatic advertising delivers value for money has fallen from 95% to 86% globally, despite [...]

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  UK Mobile & Video Advertising Truths; in Association with Rubicon Project

  This report reveals how media buyers and media sellers are embracing the mobile and video opportunity. Despite the challenges that exist; we see there is a high level of satisfaction across the industry. Furthermore, there is a strong desire to [...]

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  Fragmentation Vs Consolidation in the Programmatic Technology Ecosystem; in Association with BidSwitch

  Over the last five years, the programmatic technology industry has experienced hyper-fragmentation; there are more than 250 platforms that are connected to BidSwitch and this number is growing rapidly. The purpose of this research was to discover whether media professionals think [...]

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  The Perceptions & Realities of Malvertising in the Digital Publishing & Advertising Industry; in Association with The Media Trust

  What started out as pranks by computer geeks (viruses, worms and trojan horses) has evolved to become a multimillion-dollar business affecting the entire online advertising industry. Bad actors harness the value of individual, personal details (i.e., name, passwords, financial data, [...]

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