Aimee Newell Tarín
Editor
Articles by Aimee
The Stack: Latest Ad Tech Deals and Acquisitions
This week on The Stack: Latest Ad Tech Deals and Acquisitions; Today’s MadTech Daily Deals and acquisitions made a big splash in our digest news this week, starting with the National Basketball Association (NBA) in the US. Establishing its media rights [...]
NBCUniversal Achieves Record Olympic Ad Spend; Microsoft Beats Revenue Forecast; Spain Hands Booking.com €413M Antitrust Fine
On today’s news digest: NBCUniversal Achieves Record Olympic Ad Spend; Microsoft Beats Revenue Forecast; Spain Hands Booking.com €413M Antitrust Fine Comcast-backed NBCUniversal, which has had US rights to the Olympics for over thirty years, is set to surpass its hefty ad [...]
Decoding Supply-Path Optimisation with Opti Digital’s CEO Magali Quentel-Reme
In this interview, Magali Quentel-Reme, CEO of Opti Digital, dives deep into the supply-path optimisation process. She examines whether publishers should favour a particular path, as well as looking at how they can protect their website's performance. What is the [...]
UK BVOD Ad Spend to Surpass £1 Billion in 2024; FTC to Investigate Surveillance Pricing; Grab Abandons Acquisition of Trans-cab
On today’s news digest: UK BVOD Ad Spend to Surpass £1 Billion in 2024; FTC to Investigate Surveillance Pricing; Grab Abandons Acquisition of Trans-cab UK Ad spend on broadcast video on demand (BVOD) services will surpass £1bn for the first time [...]
The Stack: Google’s Cookie U-Turn; Latest Company Earnings
This week on The Stack: Google’s Cookie U-Turn; Latest Company Earnings; Amazon Prime Day Breaks Records; Today’s MadTech Daily Podcast The biggest industry news this week was, of course, Google’s cookie U-turn. Google announced that finally, it will not be deprecating [...]
Informa Acquires Cannes Lions Owner Ascential; YouTube Earns £6.7bn in Q2 Ad Revenue; UK Streaming Market Loses 300k Subscribers
On today’s news digest: Informa Acquires Cannes Lions Owner Ascential; YouTube Earns £6.7bn in Q2 Ad Revenue; UK Streaming Market Loses 300k Subscribers Informa, the UK based and world’s biggest international events group, has agreed to acquire Ascential, owner of global [...]
Cookie Deprecation is Dead: What Should the Industry Do Now?
After what feels like half a lifetime discussing how best to prepare for a cookieless future and arming ourselves for the great third-party cookie demise, Google has abandoned its deprecation plan for Chrome. Surprising? We’ll let you be the judge [...]
BBC Earnings Dip; Spotify’s Ad-Supported Revenue Grows 13%; Forbes Threatens Perplexity with Legal Action
On today’s news digest: BBC Earnings Dip; Spotify’s Ad-Supported Revenue Grows 13%; Forbes Threatens Perplexity with Legal Action BBC Commercial, the arm of the broadcaster which generates revenue, has revealed a dip in sales and earnings for the past financial year. [...]
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