This week on The Stack: Latest Ad Tech Deals and Acquisitions; Today’s MadTech Daily  Deals and acquisitions made a big splash in our digest news this week, starting with the National Basketball Association (NBA) in the US. Establishing its media rights [...]

On today’s news digest: Amazon Prime Undercuts Netflix’s Ad Prices; Hyve Acquires POSSIBLE; Connatix and JW Player Discuss Merger  In the next sequel of the streaming wars, Amazon Prime has undercut Netflix’s ad prices. This follows Disney cutting its CPMs by [...]

On today’s news digest: Informa Acquires Cannes Lions Owner Ascential; YouTube Earns £6.7bn in Q2 Ad Revenue; UK Streaming Market Loses 300k Subscribers Informa, the UK based and world’s biggest international events group, has agreed to acquire Ascential, owner of global [...]

On today’s news digest: Two in Three Media Buyers Cite Measurement Issues; UK Watchdog to Investigate Microsoft; BBC & ITV Get 24.2 Million Streams in Euro Final  Media buyers are spending more across all video channels and content types, according to [...]

This week on The Stack: New Paramount Created; Xandr Accused of Breaching GDPR; Streaming Giants Challenge New Canadian Legislation; Spotify Introduces Comments; Today's MadTech Daily Podcast This week, Skydance Media and Paramount Global finally reached a definitive agreement which [...]

On today’s news digest: Global Ad Spend To Outpace Economic Growth; UK Election Ad Spend Figures; Streaming Giants Challenge New Canadian Legislation   Worldwide ad spend is on track to outpace global economic growth this year, according to a mid-year forecast by [...]

On today’s news digest: Fox’s Tubi Enters UK Streaming Market; Paramount Hunts for Streaming Partner; TikTok Developing AI Chatbot Genie Tubi, the free ad-supported streaming service launched in 2014 and acquired by Fox in 2020, is arriving to the UK streaming [...]

On today’s news digest: Disney+ Reducing CPMs By Up To 15%; Channel 4 Streaming Audience Growing Faster than Netflix and Amazon Prime; Microsoft In Breach of EU Antitrust Regulation  With many advertisers requesting lowered rates for upfront market ad deals with [...]

This week on The Stack: The Stack: Streamers Make Strides; Industry Sustainability Takes Step Forward; Today’s MadTech Daily  Our digest news this week kicked off with Spotify’s launch of an in-house creative agency, Spotify Creative Lab. Encouraging marketers to produce campaigns [...]

On today’s news digest: Nvidia Becomes Most Valuable Company; Netflix Opening Immersive Entertainment Venue; Daily Mail Unveils New Video and Commercial Offering  Thanks to the immense demand for their AI chips, Nvidia has become the world’s most valuable company. Finally overtaking [...]