In this interview, Magali Quentel-Reme, CEO of Opti Digital, dives deep into the supply-path optimisation process. She examines whether publishers should favour a particular path, as well as looking at how they can protect their website's performance. What is the [...]

PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, GroupM, and adaptive streaming specialist, SeenThis announced today (July 10th, 2024) the results of a new case study. The study highlights the campaign that successfully minimised carbon [...]

Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, has launched a new Supply Chain Object (SCO) audit and verification tool. The tool helps buyers prevent wasted ad spend and rectify problems that persist in complex and [...]

PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, has today (June 12th, 2024) announced its partnership with Smartstream, a leading digital marketing provider of comprehensive video advertising solutions in the DACH region.  Advertisers using Smartstream’s platform [...]

PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, has today (May 13th, 2024) announced the appointment of Benjamin Loofe as director, advertiser solutions, UK North. Based in Manchester, Loofe takes the helm as the primary [...]

PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, has today (April 18th, 2024) announced a partnership with Virgin Media, one of the UK's premier entertainment and communications companies, to enable advertisers to reach UK audiences [...]

TeqBlaze, a prominent developer of advertising technology solutions, is excited to announce the release of version 2.5 of its SSP + Ad Exchange platform. This latest version has already been integrated into the core technology and is ready for immediate [...]

Today, (January 4th, 2024) IAB Tech Lab, the global digital advertising technical standards-setting body, announced Index Exchange's donation of an advanced Privacy Sandbox Demo tool to the Privacy Sandbox Taskforce. This demo tool will provide an open-source platform for stakeholders to [...]

Planning and buying attention will not solve digital advertising’s sustainability challenges - but placing a greater focus on the location and quality of inventory can help shape the industry’s environmentally conscious future. Liam Brennan, managing director at The Responsible Marketing [...]

One10, a leader in enterprise-level performance improvement solutions through travel, events, experiential, and marketing services, is thrilled to announce its strategic partnership with Cedara, the carbon intelligence platform, to power its path to net zero. This collaboration marks a significant [...]