In this interview, Magali Quentel-Reme, CEO of Opti Digital, dives deep into the supply-path optimisation process. She examines whether publishers should favour a particular path, as well as looking at how they can protect their website's performance. What is the [...]

OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today (May 22nd, 2024) announced the promotion of Gil Sommer to VP, global product. In this new capacity, Sommer will be responsible for product management, design, and marketplace quality [...]

BRAVE, the leading supply-side platform (SSP), today (May 20th, 2024) unveiled its new deal with Scope3, the collaborative sustainability platform decarbonising media and advertising. Working with Scope3 is set to enrich BRAVE’s omnichannel inventory by making carbon emissions data accessible, [...]

Index Exchange Inc., the global advertising supply-side platform, today (May 14th, 2024) announced the appointment of Cadi Jones as senior vice president, Europe.  Jones will spearhead the strategic direction and execution of Index’s operations across Europe, with a focus on aligning the [...]

OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today (April 17th, 2024) announced the promotion of Mitchell Greenway to managing director, APAC. In his new role, Greenway will lead OpenX's operations across Australia, India, Japan, New Zealand, [...]

TeqBlaze, a prominent developer of advertising technology solutions, is excited to announce the release of version 2.5 of its SSP + Ad Exchange platform. This latest version has already been integrated into the core technology and is ready for immediate [...]

VIOOH, the leading premium global digital out of (DOOH) home supply-side platform, has released its annual research into the programmatic DOOH market. The findings show that the future of programmatic DOOH (prDOOH) remains strong with its popularity surging, especially in [...]

We investigate the hottest new metric on the ad tech block - attention.  In an increasingly distracted world, one resource stands as increasingly scarce: human attention. The digital age has transformed many aspects of our lives, but perhaps one of the [...]

LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, today (May 23rd, 2023) launched its new Intelligent Marketplace for buyers and sellers, enabling a smarter programmatic ecosystem where supply partners receive high value of [...]

multilocal, the supply-side expert, has appointed Justin Lim as the new general manager for its APAC operations, effective May 2023, with Ryan Nash also joining the team as sales director. Justin has been working in ad tech for over a decade, [...]