PressBox Articles

• Taboola Introduces Taboola for Audience, AI-Powered Tech for Publishers

  1 week ago News

  

  Taboola, a global leader in powering recommendations for the open web, today (July 24th, 2024) announced Taboola for Audience, a new AI-powered technology that empowers publishers to drive significantly more traffic, which is more critical now than ever.  Taboola for Audience [...]

• VIOOH & Intersection Partner on Digital Out-of-Home Programmatic Sales Across the US

  2 weeks ago News

  

  Today, (July 23rd, 2024) VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced a new nationwide programmatic media owner partnership in the US, collaborating with Intersection, the leading experience-driven out-of-home media and technology company with audiences across top [...]

• DAIVID Research Reveals P&G Campaigns Dominate List of Most Emotionally Engaging Olympics Ads of All Time

  2 weeks ago News

  

  A P&G campaign for the 2014 Winter Games that pays tribute to the role mums play in helping athletes achieve their Olympic dreams is the most emotionally engaging Olympic ad of all time. That’s according to new research from creative [...]

• Digital Media Executive, Kerel Cooper, Joins GumGum as Chief Marketing Officer

  2 weeks ago News

  

  GumGum, the leading contextual-first, global digital advertising platform, is excited to announce the appointment of Kerel Cooper as its new chief marketing officer (CMO). "We're absolutely thrilled to welcome Kerel as our new CMO," said Phil Schraeder, CEO of GumGum. "This [...]

• IAB Europe Releases First Attitudes to Retail Media Report Revealing Key Trends & Growth Areas in Europe

  2 weeks ago News

  

  IAB Europe, the leading European-level industry association for the digital advertising industry, has today (July 23rd, 2024) released the first Pan-European Attitudes to Retail Media Report for 2024, offering a fully comprehensive overview of the current status and future trends [...]

• Opti Digital Partners with Prohaska Consulting to Drive North America Expansion

  2 weeks ago News

  

  Opti Digital, the European AdTech platform, has announced a strategic partnership with Prohaska Consulting, the award-winning global digital consultancy. This alliance aims to expand upon Opti Digital's initial entry in North America, following its official market entry last year. Opti Digital, [...]

• Azerion Appoints Roxanne Harley as Head of Growth UK

  2 weeks ago News

  

  Azerion, one of Europe’s major digital advertising and entertainment media platforms, has announced the promotion of Roxanne Harley to Head of Growth in a role that will see her spearhead a new team that drives Azerion’s UK commercial growth initiatives.  [...]

• New research by DoubleVerify indicates UK is underperforming in Brand Suitability

  2 weeks ago News

  

  DoubleVerify ("DV"), the leading software platform for digital media measurement, data, and analytics, has revealed findings from its eighth annual DV Global Insights: 2024 Trends Report. The report reveals that the UK is lagging behind in terms of brand safety, [...]

• Parkdean Resorts & AUDIENCES are shortlisted for best Data-Driven Marketing campaign 2024 with Marketing Week

  2 weeks ago News

  

  UK holiday park operator is nominated for accelerating activation using first-party data. Parkdean Resorts is thrilled to be shortlisted for this prestigious award, having started their first-party data activation six months ago, this holiday park operator is going from strength [...]

• ArcSpan and BeOp Announce Strategic Partnership to Enhance 0 and 1st Party Data Capabilities

  2 weeks ago News

  

  ArcSpan, the next-generation publisher audience monetisation platform, and BeOp, the leader in conversational advertising solutions, are thrilled to announce a new strategic partnership. This collaboration marks a significant milestone in our mission to provide publishers with the most robust, automated [...]