PressBox Articles

• Equativ Appoints Rueben Vijaratnam as Managing Director SEA

  1 month ago News

  

  Equativ, the leading global independent ad platform, announces leadership changes. A new managing director joins the Singapore office to build a demand-focused strategy and lead Equativ to even greater success. With significant experience in sales within the region, Rueben Vijaratnam [...]

• Anzu & Cedara Launch First-to-Market Media Sustainability Solution for Intrinsic In-Game Advertising

  1 month ago News

  

  Anzu, the most advanced intrinsic in-game advertising solution, and Cedara, the Carbon Intelligence Platform, have launched a groundbreaking global carbon measurement and compensation solution for intrinsic in-game advertising. This partnership offers advertisers worldwide insights and the option to compensate their [...]

• Greenbids Announces Compliance with GARM’s Global Framework

  1 month ago News

  

  Greenbids, a trailblazer in sustainable advertising solutions, is excited to announce its compliance with the Global Alliance for Responsible Media (GARM) framework to measure media’s carbon emissions. This achievement, under the auspices of the World Federation of Advertisers (WFA), underscores [...]

• ThisThat & RhythmInfluence Forge Elite Data Measurement Partnership

  1 month ago News

  

  ThisThat, the global award-winning data company revolutionising advertising metrics for the new era of community-led advertising, is proud to announce the expansion of its partnership with RhythmInfluence, a premier influencer marketing company and part of Nexxen Group LLC. RhythmInfluence has [...]

• IAB Europe Unveils Key Commitments & Policy Principles for 2024-2029 EU Legislative Term

  1 month ago News

  

  IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem has published a paper outlining key commitments and policy principles ahead of the 2024-2029 EU legislative term, titled, "Towards an Inclusive, Safe, and Innovative Digital Europe." With [...]

• Immediate Partners with Mantis to Offer Contextual Brand Safety & Targeting Solution

  1 month ago News

  

  Immediate, home to trusted brands that people love, which reach more than a third of UK adults, has announced a technology partnership with Mantis, a leading brand safety and contextual advertising solutions provider. This partnership will provide Immediate’s customers with [...]

• Tecnologia e Innovazione ai Cannes Lions 2024: Federico Salvitti di MINT Commenta i Sei Trend Principali

  1 month ago News

  

  L’ultima edizione dei Cannes Lions 2024 ha celebrato creatività, innovazione e le ultime novità dell'advertising e del marketing. Federico Salvitti, VP Growth per gli Stati Uniti di MINT, ha condiviso sei tendenze fondamentali emerse quest’anno. 1. La Fusione di Creatività e [...]

• Opti Digital se convierte en uno de los principales partners tecnológicos de El Tiempo

  1 month ago News

  

  Opti Digital, la ad tech europea fundada en 2018, está ampliando su presencia en los mercados americano y europeo, consolidándose como líder en la industria publicitaria digital española. Recientemente, la empresa anunció entre sus nuevos clientes el medio líder en [...]

• Agility Selects Clinch as Their Ad Serving & DCO Technology Partner

  1 month ago News

  

  Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the Omnichannel Campaign Activation Platform, announced today (June 28th, 2024) that the company has been selected as the primary ad serving and dynamic creative optimisation (DCO) [...]

• Optimal Attention™: New Study Highlights Metric’s Key Role in Driving Brand Outcomes

  1 month ago News

  

  Playground xyz, the leading attention measurement and optimisation platform (and a part of GumGum), today (June 27th, 2024) announced the results of a groundbreaking new study using its new Optimal Attention framework and its impact on real-world results. Building on Playground’s [...]