A Powerade campaign featuring gymnast Simone Biles that reflects on the mental and physical strains of being an Olympic athlete is the most emotionally engaging ad from the Paris Games, according to a new AI ranking by DAIVID. The new chart, [...]

A P&G campaign for the 2014 Winter Games that pays tribute to the role mums play in helping athletes achieve their Olympic dreams is the most emotionally engaging Olympic ad of all time. That’s according to new research from creative [...]

Cannes Lions 2024 was another spectacular celebration of creativity and innovation in the advertising world. As well as the glitz and glamour of creative accolades, there was also a showcase of groundbreaking technologies poised to redefine the industry.  MINT, a [...]

MGID, the global advertising platform, has today (June 25th, 2024) launched an innovative pre-flight campaign assessment solution, developed in collaboration with strategic partner Memorable — the leading driver of smart creative analysis. Hosted by MGID’s fast-growing platform, the new Performance Prediction [...]

NumberEight, a trailblazer in ID-less data for advertising, and Frequency, the leader in workflow automation and ad management for audio, have partnered to enable advertisers to deliver creative based on live moments and behavioural cohorts.  Using NumberEight’s AI-powered Behavioural Intelligence with [...]

You can’t keep England football star Jude Bellingham out of the headlines at the moment. Not content with playing a key role for England at EURO 2024 on the field – the Three Lions midfielder is also now lighting up [...]

Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the Omnichannel Campaign Activation Platform, announced that the company will be the omnichannel ad server and DCO partner powering Albertsons Media Collective’s expansion into Connected TV [...]

Teads, the global media platform, today (June 14th, 2024) announced the formation of a Creative Consortium, a suite of new omnichannel partnerships to further enhance exceptional creative services and maximise campaign results for advertisers.  The new offerings extend Teads’ ability to [...]

Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the Omnichannel Campaign Activation Platform, announced today (May 30th, 2024) a new creative decisioning capability via its Sports API, allowing advertisers to seize opportunities leading up [...]

Creative effectiveness platform DAIVID announced it has hired Eli Drake as its new head of data science. Eli, who has worked as a business intelligence and research analyst for almost two decades across a range of different sectors, will help to [...]