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• Quantcast's Alexis Wrightson on Enhancing Measurement in CTV Buying

  

  In this episode of TraderTalk TV, Alexis Wrightson, lead product specialist at Quantcast, joins Ciarán O'Kane to discuss how data can augment CTV buying. During the session, Wrightson delves into: How technical signals can enhance CTV targeting capabilties How to unite data to [...]

  CTVMeasurementTraderTalk TV

• Index Exchange's Lori Goode on the Evolution of CTV Programmatic Buying

  

  In this episode of TraderTalk TV, Lori Goode, chief marketing officer at Index Exchange, joins Ciarán O'Kane to discuss the evolution of programmatic buying in CTV. During the session, Goode outlines: What OpenRTB does and why the current 2.5 protocol doesn't quite [...]

  Ad TechCTVProgrammaticRTBTraderTalk TV

• Publica's Steph Miller on Unified Auctions in CTV

  

  On this episode of TraderTalk TV, Ciaran O'Kane is joined by Steph Miller, commercial director EMEA at Publica, to discuss unified auctions in CTV. During the session, Miller maps out: CTV ad stacks The OpenRTB 2.6 protocol Supply, pricing, and yield of CTV [...]

  CTVIdentity

• SmartFrame's Gregor Smith on Post-Privacy Ad Technology

  

  Ciaran O'Kane is joined in front of the TraderTalk whiteboard by Gregor Smith, global advertising sales director, at SmartFrame Technologies. In this episode, Gregor sketches out the 'virtuous circle' of advertising, and talks us through: • The importance of context when providing [...]

  Ad SpendContextContextualPost-CookieTraderTalk TV

• TikTok's Samer Ragheb on Full Funnel Commerce and why #TikTokMadeMeBuyIt

  

  In this latest TraderTalk TV, TikTok's head of product marketing, commerce, Europe Samer Ragheb joins Ciarán O'Kane to discuss full funnel commerce and how TikTok is utilising it. In this session, Ragheb and O'Kane break down: - How to define full funnel [...]

  Social CommerceSocial MediaStreamingTikTokTraderTalk TVVideo

• Criteo's Thomas Bernal on Commerce Media and Retail Media

  

  In this latest TraderTalk TV, Thomas Bernal, solutions director at Criteo, joins Ciaran O'Kane to discuss two of ad tech's hottest topics: commerce media and retail media. In this session, Bernal and O'Kane discuss: - How we define commerce media and retail [...]

  Commerce MediaRetail MediaTraderTalk TV

• Pixability's Jackie Swansburg Paulino on Brand Suitability in CTV

  

  In this latest TraderTalk TV, Pixability's chief product officer Jackie Swansburg Paulino joins Ciaran O'Kane to discuss the growth of CTV, with particular focus on brand suitability within the medium. In this session, Swansburg Paulino and O'Kane analyse: - Core issues around [...]

  Brand SuitabilityBrandsCTV

• Digiseg's Søren H. Dinesen on Measurement in a Cookie-Free World

  

  In this latest TraderTalk TV, Digiseg CEO Søren H. Dinesen joins Lindsay Rowntree to discuss measurement in a cookie-free world, with particular focus on panel-based data. Tune in to hear more, as Dinesen and Rowntree discuss: - How panel-based data can be [...]

  CookielessMeasurementPost-Cookie

• Blis's Amy Fox on First-Party Data Frameworks and Privacy

  

  In this fascinating TraderTalk TV, Amy Fox, VP of Product at Blis, joins Ciaran O'Kane to discuss first-party data frameworks and their importance. Tune in to hear more, as Fox and O'Kane discuss: Current measurement and targeting frameworks, and why it’s not [...]

  DataFirst-Party DataPrivacy

• Xandr's Joseph Merhej on Trust-Based Transactions and How Buyers Can Transition to Cookieless

  

  In this latest episode of TraderTalk TV, Joseph Merhej, senior manager - solutions consultant at Xandr, joins Ciaran O'Kane to discuss publisher provided ID (PPID) and how can be applied to the ad tech ecosystem. In this session, Merhej and O'Kane uncover: What [...]

  CookielessDSPMonetisationSSP