AdPlayer.Pro, un proveedor global de tecnología de publicidad en vídeo, anunció los resultados del primer trimestre de 2024, destacando avances significativos en sus capacidades de publicidad programática y mejoras sustanciales en sus SDK móviles. Según el anuncio, de enero a marzo [...]

AdPlayer.Pro, a global provider of SaaS video advertising technology, has announced Q1 2024 results, highlighting significant advancements in its programmatic ad capabilities and substantial enhancements to its mobile SDKs. According to the announcement, from January to March 2024, the AdPlayer.Pro team [...]

Verve Group today (April 30th, 2024), announced the release of ATOM 3.0, its enhanced solution for mobile user addressability. ATOM 3.0 is an industry-first, on-device targeting solution for iOS that gives mobile marketers the ability to meaningfully predict the traits [...]

AppHarbr by GeoEdge, a trailblazer in ad quality control, announces its partnership with Voodoo, a global leader in casual games and apps. This collaboration sets new standards in the mobile gaming industry by enhancing the advertising experience for players and [...]

Clicks and Shifts: Yahoo Singapore Digital Study, delved deep into the daily habits and perceptions of 1,500 users in Singapore towards mobile apps and digital services, revealing intriguing insights into the digital landscape and potential societal concerns. Findings from the study [...]

Appodeal is a growth platform that transcends ad mediation to empower mobile app publishers to help mobile game publishers maximise monetisation efforts. The partnership between Appodeal and AppHarbr by GeoEdge enhances publishers’ ability to rely on Appodeal by closing the [...]

Hypercasual to hardcore, the gaming market is experiencing explosive growth. We take a look at what this means for in-game advertising. Gaming is estimated to reach an overall value of $300bn (~£237bn) globally before the decade is out. In the US [...]

AdInMo, the mobile in-game advertising platform that gets ads into games in a way that players love, has appointed Richard Brindley as chief product & technology officer. Richard holds extensive leadership experience in the merging worlds of ad tech, tech, [...]

Are we witnessing the golden age of programmatic advertising in MENA? Programmatic’s foray into the Middle East and North Africa presents a unique blend of opportunities and challenges. This evolution is propelled by a confluence of factors: groundbreaking tech advancements, a [...]

New research from Blis, the integrated ad planning, buying and measurement platform, reveals that CTV, DOOH, and mobile ads significantly influence nearly one-third of retail shoppers in the UK to make purchase decisions. In collaboration with Sapio, a comprehensive market [...]