Smile Wanted is a private exchange based on a proprietary traffic-shaping AI.  It allows partners to access premium and curated inventory through video, display, and native, and target only qualified audiences.  Smile Wanted stands out as the one and only independent [...]

AdPlayer.Pro, un proveedor internacional de soluciones tecnológicas de publicidad en vídeo digital, ha publicado los resultados del segundo trimestre de 2023 de la empresa. Según el anuncio, en el segundo trimestre de 2023 AdPlayer.Pro continuó mejorando sus soluciones tecnológicas clave, es [...]

AdPlayer.Pro, an international provider of digital video advertising tech solutions, has released the company’s Q2 2023 results. According to the announcement, in Q2 2023 AdPlayer.Pro proceeded with the further enhancement of its key tech solutions, i.e. the ad-enabled video player, as [...]

First-id, a cross-publisher first-party identification solution, compliant with cookieless environments, is thrilled to attend DMEXCO on 20th and 21st of September at Kholn, in Germany.  As a privacy-first solution, First-id identifies itself as a powerful and interoperable pure player, able to [...]

AlgoriX, a global media and ad tech leader, is set to unveil a new Prebid SaaS solution at the prestigious Digital Marketing Expo and Conference (DMEXCO) 2023. With this solution, AlgoriX aims to give publishers and advertisers fresh ways to [...]

Cologne’s DMEXCO conference returned in 2022 after a three-year hiatus, as the doors of the Koelnmesse were once again opened to the biggest names in ad tech, media, and marketing. But what did the attendees make of the event? What were [...]

DMEXCO is back. After a three-year hiatus, one of the most anticipated events in the European ad tech calendar is returning. How will DMEXCO have changed and adapted after the Covid-enforced break? And what do you need to know before [...]

The world's largest partnership automation company, Impact, which was founded in the US in 2008, is celebrating one year since the opening of its German office, amid the continued expansion of its EMEA team and its strategic market expansion in [...]

It is this time of year when we traditionally head to the BFI Southbank for ATS London; a day-long feast of madtech content. Most then hop on a plane the next day to Cologne for a 48-hour bonanza of networking [...]

In this exclusive article for ExchangeWire, Jerome Underhill, SVP, Europe, Asia and Latin America, Xandr, discusses the focal talking points from key industry events, and details how a focus on transparency can build a sustainable advertising ecosystem in the post-GDPR [...]