ATS London 2019

ATS LONDON AGENDA

8.00am – Registration & Networking Breakfast

8.45am – Welcome & Introduction
– Rachel Smith, COO, ExchangeWire

9.00am – In Conversation with Sir Martin Sorrell – The Past, Present & Future of the Advertising Business
Speakers:
– Sir Martin Sorrell, Executive Chairman, S4 Capital
– Ciaran O’Kane, CEO, ExchangeWire

9.45am – Industry Problems that Independent Adtech can Fix
Moderator:
– Lindsay Rowntree, Head of Content, ExchangeWire
Speakers:
– Dominic Joseph, CEO & Co-Founder, Captify Technologies
– Ari Paparo, CEO, Beeswax
– Maria Flores Portillo, General Manager EMEA, Amobee
– Brian Fitzpatrick, GM, IPONWEB

10.15am – The Future of the Ad Funded Model 2.O
Speakers:
– Andrew Casale, President & CEO, Index Exchange
– Ciaran O’Kane, CEO, ExchangeWire

10.35am – A Regulator’s Perspective: The ICO’s view of AdTech & RTB
Moderator:
– Rachel Smith, COO, ExchangeWire
Speaker:
– Ali Shah, Head of Technology Policy, ICO

11.00am – Coffee Break

11.25am – Europe’s TV Story: How Technology, Media Buying & Data are Changing the Multi-Billion Industry
Moderator:
– Vincent Flood, Editor, Video Ad News
Speakers:
– David Fisher, Vice President Digital (Discovery/Eurosport), Discovery
– Léon Siotis, General Manager, Supply, Europe, SpotX
– Lara Izlan, Director, Advertising Data & Analytics, ITV
– Bhavin Balvantrai, Chief Market Analyst, Omnicom Media Group

11.55am – The Holy Trinity of Tech, Content & Data
Speakers:
– Michael Rubenstein, President of AppNexus, a Xandr company, AT&T
– Ciaran O’Kane, CEO, ExchangeWire

12.15pm – Why Digital Audio is Primed to Grab More Ad Spend
Moderator:
– Fiona Davis, Media & Marketing Specialist
Speakers:
– Pierre Naggar, SVP of Global Demand, AdsWizz
– Vicky Foster, Commercial Director, Digital, Bauer Media
– Alice Beecroft, Senior Director, Global Business Strategy, Verizon Media
– Ollie Deane, Director of Commercial Digital, Global

12.45pm – Lunch

1.40pm – How Can we Make Programmatic Work in an ITP & Privacy First World
– Intro Presentation by Rachel Smith, COO, ExchangeWire
Moderator:
– Lindsay Rowntree, Head of Content, ExchangeWire
Speakers:
– Matt Prohaska, CEO, Prohaska Consulting
– Mathieu Roche, CEO, ID5
– Dom Perkins, Digital Advertising Strategy Director, Immediate Media Company
– Richard Lloyd, Chief Data Officer, GroupM UK

2.20pm – Following the Audience: Why Brand Marketers Need to Invest in Mobile
Moderator:
– Fiona Davis, Media & Marketing Specialist
Speakers:
– Liam Brennan, Global Director of Innovation, MediaCom
– Matt Barash, Head of Strategy & Business Development, AdColony
– Cristina Constandache, Chief Revenue Officer, Viber

2.50pm – Taking Back Control: Why Transparency is Critical for Industry Growth
Moderator:
– Ronan Shields, Programmatic Editor, Adweek
Speakers:
– Will King, Commercial Director, The Media Trust
– Jana Meron, SVP Programmatic & Data Strategy, Insider Inc.
– Jay Friedman, President, Goodway Group
– Tanzil Bukhari, Managing Director, EMEA, DoubleVerify

3.20pm – Break

3.40pm – Panel: What does Programmatic mean for OOH?
Moderator:
– Lindsay Rowntree, Head of Content, ExchangeWire
Speakers:
– Nick Halas, Global Head of Strategy, Posterscope
– Sophie Pemberton, Group Strategy Director, Talon Outdoor
– Seun Odeneye, Managing Director UK, Cadreon

4.05pm – In-Housing: The New Rules for Service Partners
Moderator:
– Ciaran O’Kane, CEO, ExchangeWire
Speakers:
– Adam Ray, CEO & Founder, 59A
– Ruth Zöhrer, Global Lead, BBVA at Mindshare
– Ryan Storrar, SVP, Head of Media Activation EMEA, Essence
– Anoo Mehmi, Global Digital Content Strategist, GSK