ATS London 2012

Premium and branding in the programmatic era

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9.20am – Welcome & Introduction

9.30am – Keynote speech: Neal Mohan, VP of Display Advertising, Google

10.00am – Panel discussion: How are Data and Technology Affecting Change in Advertising?
Moderator: Erich Wassermann, Co Founder & GM, EMEA, MediaMath

Panelists:
Curt Hecht, Chief Global Revenue Officer, Weather Channel
Anthony Rind, Co-CEO, Havas Digital
Sean Cornwall, Managing Director, E Harmony

10.35 – Keynote speech: Frank Addante, Founder & CEO, Rubicon Project

10.55 – Networking break

11.15am – Panel discussion: How are Vendors Harmonising Premium with Programmatic Technology?

Moderator: Kirby Winfield, Senior Vice President, Corporate Development, comScore

Panelists:
Gustav Mellentin, Co-Founder & CEO, Adform
Brian Fitzpatrick, Managing Director, Europe, Adapt TV
Nerissa MacDonald, Director of Trading EMEA, MediaMind
Phil Macauley, EU Managing Director, Quantcast

Applications of real-time technnology

12.00pm – Keynote speech: Mike Nolet, CTO & Co-Founder, AppNexus

12.30pm – Panel discussion: The Future Business Models For Data-Driven Publishers
Moderator: Ciaran O’Kane, ExchangeWire

Panelists:
Fabien Magalon, Managing Director, La Place Media
Jon Slade, Commercial Director, Digital Advertising, Financial Times
Martin Van Der Meij, Yield Manager, De Telegraaf Media Group, Netherlands
Philip Missler, Executive Director, Interactive Media
Tom Barnett, CEO, Switch Concepts

1.00pm – Lunch

2.10pm – 6 of 6: Data-Driven case studies

2.50pm – Panel discussion: A View from Advertisers who are Applying Real Time Technology to Fuel Media and Marketing Strategies
Moderator: Paul Silver, ExchangeWire

Panelists:
Andy Mihalop, Head of Digital, Money Supermarket
Josiah Amartey, Senior Online Marketing Manager, Virgin Media
Gavin Deadman, Digital Marketing Manager, PKR
Paul Gambrill, Head of Digital Marketing – Trading, BskyB

3.30pm – Networking break

Building the big data infrastructure

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3.50pm – Keynote speech: Dr. Boris Mouzykantskii, Founder, Chief Executive Officer & Chief Scientist, IPONWEB

4.20pm – Panel discussion: How Platforms are Scaling in the Big Data Era
Moderator: Brad Terrell, VP & General Manager, Netezza & Big Data Platforms, IBM

Panelists:
Abhinav Gupta, VP, Engineering, Rocket Fuel
Dr Gary Turkington, VP, Data Engineering, Improve Digital
Jonathan Wolf, Chief Buying Officer, Criteo
Maureen Little, VP of Business Development, Turn
Dawn Smith, VP, Global Solutions, Digitaria

5.00pm: How Buyers Are Building Their Own Data Infrastructure Of The Future – 3 case studies from leading buyers:
Thaer Namruti – Group Data and Analytics Director, EMEA, Starcom MediaVest Group
Chris Stark – Product Director, Infectious Media
Ciaran McConaghy – Marketing Solutions Director, Fabric Worldwide

5.15pm: Close