MadTech Podcast
The Mars Agency’s Katrina Smart on Twitch’s Short-Form Video, Roblox’s Immersive Ads, and Social Media’s Soaring Ad Spend
On this MadTech Podcast episode, Anne-Marie Sheedy is joined by Mat Broughton and Katrina Smart, Commerce Director Europe at The Mars Agency to explore the latest news in media and marketing. They take a look at Twitch's entrance into the world [...]
Sport Design Australia’s Ryan Ellul on Harnessing Sports for Marketing and Investing in Longterm Brand Alignment
In this special episode of the MadTech Podcast, ExchangeWire’s Head of Content John Still is joined by Ryan Ellul, Co-Founder and Sport, Marketing & Commercial Leader at Sport Design Australia. John and Ryan delve into a sports-inspired conversation, expanding on: How brands [...]
Behave's Lea Karam on EU vs Meta, X's CTV Ambitions and TikTok Lite
On this week's MadTech Podcast, host John Still is joined by ExchangeWire's Lindsay Rowntree and special guest Lea Karam, Consulting Director, Behave, part of Total Media Group Listen in as they discuss a new investigation into Meta's data collection, X's venture [...]
Swapfiets’ Amanda Gandolpho on Demystifying and Communicating Sustainability, Green Values, and Choosing Sustainable Partners
On this MadTech Podcast special, Aimee Newell Tarín, editor at ExchangeWire is joined by Amanda Gandolpho, head of brand at Swapfiets. They discuss sustainable values and marketing, with Amanda expanding on: The gap between ’say’ and ‘do’ in sustainability Choosing to work with [...]
MadTech Podcast 300th Episode: TikTok Ban and Google's Cookie Deprecation Delay
In this team MadTech Podcast, Anne-Marie Sheedy is joined by Rachel Smith, Ciarán O’Kane, and Lindsay Rowntree to celebrate our 300th episode. They discuss the TikTok ban which has finally been passed through the Senate and Google’s decision to delay third [...]
Green Is The New Black’s Stephanie Dickson on Measuring Environmental Impact, Embracing Sustainability, and Green Regulations
In this podcast special, Aimee Newell Tarín, Editor at ExchangeWire, talks all things sustainability with Stephanie Dickson, founder and editor-in-chief at Green Is The New Black. Stephanie expands on: How companies can get to grips with measuring their environmental impact Embracing sustainability [...]
Greenbids’ Jean-Baptiste Pettit and UM Worldwide’s Michael Hanbury-Williams on Overcoming Sustainability Challenges in the Ad Industry
In this MadTech Podcast special, John Still is joined by Jean-Baptiste Pettit, CTO & co-founder of Greenbids, and Michael Hanbury-Williams, head of sustainability & purpose EMEA at UM Worldwide. They explore the sustainability challenges faced by the ad industry, and what [...]
Introducing The MadTech Daily Podcast from ExchangeWire AI
Our new AI-powered, daily podcast launches today. Find out more and listen to the first episode below, and read our take on the media’s AI future. Today, we’re launching the MadTech Daily podcast; your daily two-minute dose of media and marketing [...]
MassiveMusic's Roscoe Williamson on Taylor Swift’s Return to TikTok, Microsoft’s Menu Ads, and Political Ads Potentially Arriving to UK CTV
On this episode of the MadTech Podcast, Mat Broughton is joined by Rachel Smith and Roscoe Williamson, Global Creative Strategy & Innovation Director at MassiveMusic and Songtradr. They discuss Taylor Swift’s return to TikTok, Microsoft’s decision to test ads in [...]
The MadTech Podcast Special: Co&Co’s Jordan Stachini on Localisation, OOH and Consumer Engagement
In this MadTech podcast special, ExchangeWire’s head of content, John Still, is joined by Jordan Stachini, founder of Co&Co. They explore localisation, out-of-home advertising, the importance of brand community, and how to keep consumers engaged. Jordan expands on: How marketers can avoid [...]
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