Quantcast’s Amit Kotecha on Google’s Cookie Deprecation U-Turn

Google have decided not to deprecate third-party cookies in Chrome after all. Quantcast CMO Amit Kotecha joins ExchangeWire COO Lindsay Rowntree to discuss what this means for the industry.

Tune in as they cover:

• What does the cookie deprecation reversal really mean for the industry?

• Does this change the privacy landscape?

• How will brands and publishers respond?

• What's next for Google?


The future of the third-party cookie, Privacy Sandbox, and the potential breakup of Google’s ad tech stack, will be discussed in detail at ATS London 2024, which takes place on Wednesday September 11th at the QEII Centre. Tickets and further information are available here.

John Still: John joined ExchangeWire in March 2022 as Head of Content. John leads ExchangeWire’s editorial team, and his responsibilities include the curation and development of original content across the portfolio of written, visual and audio content for ExchangeWire’s global audience, as well as the ATS event series. Before joining ExchangeWire, John spent five years at The Guardian in roles across editorial, marketing and events. He worked closely with clients in the ad tech space on sponsored content strategies. His career has also taken in spells at Culture Trip, CMC Markets and most recently at a startup creative agency, giving him extensive experience in creating and managing high-quality content across all channels and formats.
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