Index Exchange’s Lori Goode on the Evolution of CTV Programmatic Buying

In this episode of TraderTalk TV, Lori Goode, chief marketing officer at Index Exchange, joins Ciarán O'Kane to discuss the evolution of programmatic buying in CTV.

During the session, Goode outlines:

  • What OpenRTB does and why the current 2.5 protocol doesn't quite work for CTV
  • What OpenRTB 2.6 protocol will mean for CTV buyers and sellers
  • The importance of transparency in CTV buying
Grace Dillon: Grace joined ExchangeWire as editor in 2020, having previously worked in copywriting, content and social media. Grace graduated from the University of York with a BA in English and Related Literature.
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