ATS London 2012

ATS London is the premier, global, data-driven event in the online advertising industry. It has grown to become the global hub of ad tech, drawing in industry decision makers and key participants from the US, Nordics, Germany, France and Asia.

Last year, ATS London focussed discussion and debate on the future of the media plan, the role of the trading desk, the inception of real time advertising beyond bidding and building better data infrastructures to fuel future success. ATS London 2012 will be taking the event to another level.

This year the event will be structured around three core themes:

• Programmatic Premium
• Applications of Programmatic Buying
• Big Data

The industry has moved on significantly since 2011. RTB is no longer a vision - it is now a business and commercial reality. This year, the level of dialogue will be more detailed and focussed, using the core themes to allow participants to delve into specific areas of interest. ATS London 2012 will feature THE biggest names in the industry and the most influential participants

It will be bringing more marketers and advertisers to the table than ever before. We will see real world examples of how data driven advertising is influencing positive change in businesses engaged with it, and we will see live demonstrations from some of the most forward thinking companies in the ecosystem.

The event will of course maintain its unique blend of controversy, debate, opinion sharing and networking. If there is one event that should be bookmarked in the calendar year, it’s ATS London 2012.

What is ATS?

Since launching in September 2010, the ATS conference series has facilitated debate and discussion around the biggest developments in mobile, video and online display.

The ATS events attract C-level executives, decision makers and budget holders from the display marketplace. Media buying agencies, advertisers, specialist exchange traders, ad networks, publishers, data exchanges, ad exchanges and ad-technology companies are some of the sector companies that have attended and participated in the ATS conferences to date.

Speakers Include:

Neal Mohan - VP of Display Advertising, Google
Mike Nolet - CTO & Co-Founder, Appnexus
Dr Boris Mouzykantskii - Founder, CEO & Chief Scientist, IPONWEB
Frank Addante - Founder & CEO, Rubicon Project
Erich Wassermann - Co Founder & GM, EMEA, MediaMath
Curt Hecht - Weather Channel
Anthony Rhind - Havas Digital
Sean Cornwall - Managing Director, E Harmony
Kirby Winfield - Senior Vice President, Corporate Development, comScore
Gustav Mellentin - Co-Founder & CEO, Adform
Brian Fitzpatrick - Managing Director, Europe, Adapt TV
Nerissa MacDonald - Director of Trading EMEA, MediaMind
Phil Macauley - EU Managing Director, Quantcast
Fabien Magalon - Managing Director, La Place Media
Jon Slade - Commercial Director, Digital Advertising, Financial Times
Martin Van Der Meij - Yield Manager, De Telegraaf Media Group, Netherlands
Andy Mihalop - Head of Digital, Money Supermarket
Josiah Amartey - Senior Online Marketing Manager, Virgin Media
Gavin Deadman - Digital Marketing Manager, PKR
Brad Terrell - VP & General Manager, Netezza & Big Data Platforms, IBM
Jonathan Wolf - Chief Buying Officer, Criteo
Abhinav Gupta - VP, Engineering, Rocket Fuel
Dr Garry Turkington - VP Data Engineering, Improve Digital
Maureen Little - VP of Business Development, Turn
Dawn Smith - VP, Global Solutions, Digitaria
Sam Watts - Associate Director, Data & Analytics, Starcom Mediavest Group
Chris Stark - Product Director, Infectious Media
Ciaran McConaghy - Marketing Solutions Director, Fabric Worldwide
Paul Gambrill - Head of Digital Marketing – Trading, BskyB
Philip Missler - Executive Director, Interactive Media
Tom Barnett - CEO, Switch Concepts

To give you a flavour of what you can expect from ATS London 2012, take a look at some footage from last year's event...

AppNexus CEO, Brian O'Kelley, Keynote - Where Another Defining Industry TLA, Ad Trading Specialist, Was Born:

Quantcast CEO, Konrad Feldman, Talks About The Growth In Automated Media Buying:

Dennis Buchheim, GM, Display Advertising Program Management at Microsoft, Launching The Microsoft Ad Exchange In Europe at ATS London:

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