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Reports

  • Smart Curation for the Open Internet

    Curation: the ad tech world won’t stop talking about it, and many are turning their advertising efforts towards it. Some believe it has the potential to become a one-size-fits-all solution. But many are also still finding their feet, as they [...]

    Curation: the ad tech world won’t stop talking about it, and many [...]

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  • CTV, Targeting, and Sustainability - Europe 2023–2024

    As the deprecation of the third-party cookie looms, the proportion of campaigns run via CTV across Europe is set to increase substantially, while brands and agencies alike lean more into curated media buys.  The market is also recognising the importance of [...]

  • ExchangeWire Industry Review 2024: An Era-Defining Year

    Industry Reviews

    ExchangeWire’s annual state-of-the-industry report is back and bigger than ever for 2024. 2024 has the potential to be pivotal for the entire media ecosystem.  In ExchangeWire’s Industry Review 2024, a range of industry-leading agencies, publishers, and brands share their views on the [...]

  • Sustainability in Advertising JAPAC 2023 Cover

    Sustainability in Advertising - JAPAC 2023

    Despite the deprecation of third-party identifiers and global economic turbulence, sustainability is a key focus for professionals within the Japan and Asia-Pacific (JAPAC) region. This is according to a new research report, Sustainability in Advertising - JAPAC 2023, published today [...]

  • Multi-Channel Advertising: The Path to Marketing Success

    Change, something which has arguably always been at the centre of the advertising industry, has been more dramatic in recent years. The impending death of the third-party cookie has meant that marketers and tech vendors have had to reassess how [...]

    Change, something which has arguably always been at the centre of the [...]

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  • ExchangeWire Industry Review 2023

    Industry Reviews

    Following a post pandemic year of recovery and transition, standardisation, privacy, and an increased focus on environmental impact are all making headlines this year. These factors, combined with current economic headwinds mean that big decisions, and getting them right, matters [...]

  • Attention in Advertising Cover

    Attention in Advertising 2023

    The global digital advertising industry is undoubtedly going through its most significant shift in decades. Legislative efforts to bolster user privacy and the deprecation of identifiers in desktop and mobile environments have significantly impacted the effectiveness of third-party cookies, which [...]

  • Privacy and Efficacy – a Case for Returning to One-to-Many Targeting

    The sunsetting of third-party cookies adds a new dimension to advertising’s age-old question: how do I reach my target audience? It also complicates a central consideration to resolving this question – the collection, analysis, and application of users’ data.  Many in [...]

    The sunsetting of third-party cookies adds a new dimension to advertising’s age-old [...]

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  • Deep Dive: Advertising Resource Management

    ARM is like ERP for the advertising industry: a strategic necessity in orchestrating and automating processes to cut spend and boost impact. The advertising landscape is more complicated today than it has ever been. Advertisers have been forced to adapt to [...]

    ARM is like ERP for the advertising industry: a strategic necessity in [...]

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  • ExchangeWire Industry Review 2023: State your Case

    Industry Reviews

    If 2022 was a year of recovery and transition, then what are the trends that will seize both industry attention and investment in 2023? Regulations and standards, privacy and an increased focus on environmental impact are all making headlines. All [...]

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