PressBox Articles

• AI Names Powerade Ad Featuring Simone Biles Discussing Mental Health Struggles as Paris Olympic Ad Winner

  4 days ago News

  

  A Powerade campaign featuring gymnast Simone Biles that reflects on the mental and physical strains of being an Olympic athlete is the most emotionally engaging ad from the Paris Games, according to a new AI ranking by DAIVID. The new chart, [...]

• Yahoo's new Data Maturity Pulse 'Pop Quiz' Aims to Sharpen Marketers' Data Insights

  4 days ago News

  

  Yahoo DSP has launched the Data Maturity Pulse 'Pop Quiz' in Australia and Southeast Asia, a quick and fun way to give brands a snapshot of where they are on their data transformation journey. The free and publicly available tool is [...]

• impact.com Unveils Fully Customisable Customer Referral Solution

  4 days ago News

  

  impact.com, the world’s leading partnership management platform, today (July 30th, 2024) announced the launch of impact.com/advocate, a customisable customer referral marketing solution that empowers brands to engage their customers effectively with tailored offers. With custom and highly engaging referral programmes that [...]

• Equativ & Illuma Partner to Increase Performance, Accuracy & Scale for Advertisers

  4 days ago News

  

  Equativ, the global independent ad platform, announced an integration with Illuma, the leading contextual-AI firm, that will bring advanced AI-powered audience expansion and content categorisation across Equativ’s curation platform, Equativ Buyer Connect (EBC).Through the partnership with Illuma, Equativ’s media buyers [...]

• Prime Day Drives 1,000% Increase in Amazon Interest

  4 days ago News

  

  Prime Day this year drove a near 1,000% increase in interest in Amazon in the run-up to and during the event, new research from Taboola has shown. Taboola analysed readership figures around Amazon related media articles from across its network of [...]

• Piwik PRO Transforms Publisher Analytics with Fully Customisable Real-Time Dashboards

  6 days ago News

  

  Digital data analytics and activation vendor Piwik PRO has announced today (July 29th, 2024) the release of its new real-time dashboards feature, which is now an integral part of the Piwik PRO Analytics Suite platform.  Dashboards enable users to monitor their [...]

• Farah Golant Joins Seedtag Board of Directors

  1 week ago News

  

  Seedtag, the global leader in contextual advertising, announced the appointment of Farah Golant to its board of directors.  Golant joins the Seedtag board with over three decades of experience in executive roles, including serving as the CEO of All3Media and 22 [...]

• Multilocal Strengthens Leadership Team by Appointing Rachel Powney to Lead Global Marketing

  1 week ago News

  

  Multilocal, the programmatic curation as a service specialist, is pleased to announce the appointment of Rachel Powney to the newly created role of vice president of marketing. With 20 years of experience in the ad tech industry, Rachel is set [...]

• Clinch & MetaRouter Partner to Provide Cookieless Solution for Event Tracking Tied to Dynamic Advertising

  1 week ago News

  

  Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the omnichannel campaign activation platform, announced today (July 25th, 2024) a partnership with MetaRouter, the trailblazer in server-side tag management and real-time event management. The partnership [...]

• Teads Appoints Nick Crossley as UK Automotive Industry Director

  1 week ago News

  

  Teads, the global media platform, announces the appointment of Nick Crossley as UK automotive industry director. Nick joins Teads from his role as UK market director at McClaren, bringing with him over 20 years of experience in the automotive industry, across [...]