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Index Exchange's Lori Goode on the Evolution of CTV Programmatic Buying

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by Grace Dillon on 20th Apr 2023 in TRADERTALK

In this episode of TraderTalk TV, Lori Goode, chief marketing officer at Index Exchange, joins Ciarán O'Kane to discuss the evolution of programmatic buying in CTV.

During the session, Goode outlines:

  • What OpenRTB does and why the current 2.5 protocol doesn't quite work for CTV

  • What OpenRTB 2.6 protocol will mean for CTV buyers and sellers

  • The importance of transparency in CTV buying