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Equativ & Illuma Partner to Increase Performance, Accuracy & Scale for Advertisers
Equativ, the global independent ad platform, announced an integration with Illuma, the leading contextual-AI firm, that will bring advanced AI-powered audience expansion and content categorisation across Equativ’s curation platform, Equativ Buyer Connect (EBC).Through the partnership with Illuma, Equativ’s media buyers [...]
Quantcast's Amit Kotecha on Google's Cookie Deprecation U-Turn
Google have decided not to deprecate third-party cookies in Chrome after all. Quantcast CMO Amit Kotecha joins ExchangeWire COO Lindsay Rowntree to discuss what this means for the industry. Tune in as they cover: • What does the cookie deprecation reversal really [...]
OMG’s Bharat Khatri on Google’s Cookie U-Turn, Social Commerce Investment in APAC and How Brands can Win on Prime Day
On this episode of the MadTech Podcast, ExchangeWire Head of Content John Still is joined by CEO Rachel Smith and Bharat Khatri, Chief Digital Officer at Omnicom Media Group Asia Pacific to discuss the latest in media and marketing. They discuss this [...]
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